Cento Manifesti Alfa Romeo

If pictorial advertising accomplishes it’s aim in arousing interest enough to sell, we can see the power that paintings, drawings and photographs can have - their positive effect in urging the spectator to desire and therefore, in a broad sense, to hope to possess what is shown. This book is a collection of advertisement images issued by Alfa Romeo, which show the taste of each era. At the centre lies the car, but there are other aspects of the company which are covered between the period 1919-1981: Tractors, Commercial buses, Lorries, Aviation & Marine Engines and Racing Cars. Portrayed in a wide range of styles, this book offers a fresh look into Alfa Romeo and its history. Published Edition of 5000.