The Sales Drive From Maranello: The Early Brochures 1940-1964.

The book has the following key features:

 - Foreword by Piero Ferrari
 - Details over 90 official Ferrari brochures from 1940-1964
 - Includes many rare and previously unseen brochure variations
 - Front covers of all brochures are reproduced in actual size
 - All brochure pages reproduced
 - All brochures shown in full colour
 - Over 160 pages
 - Many notes and comments to assist the collector/enthusiast
 - Luxury leather binding, complete with slipcase

This is the Deluxe Edition, bound in black leather with matching black slipcase, limited to 200 copies. It was the Horton's press copy of the book and is not numbered or signed.